... content such as shoppable live videos, branded podcasts and the popularity of augmented reality through features like face filters on social media.
source https://www.google.com/url?rct=j&sa=t&url=https://wwd.com/beauty-industry-news/beauty-features/navigating-era-of-hyper-content-1234670414/&ct=ga&cd=CAIyGjg5NjVlMGM0YzM3ZjhiODc6Y29tOmVuOlVT&usg=AFQjCNHdhNS4A6LFwDAR8CozQ3YWL9j5vA
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