It works using AR (augmented reality) tech, which basically means technology that layers virtual objects (the make-up looks) on to the real world (you).
source https://www.google.com/url?rct=j&sa=t&url=https://www.dailymail.co.uk/femail/article-9132191/EMILY-HILL-tests-worlds-e-makeover-range-LOreal.html&ct=ga&cd=CAIyGjg5NjVlMGM0YzM3ZjhiODc6Y29tOmVuOlVT&usg=AFQjCNFuxbXScCIH8F_mgaEr2NdZCKPbUw
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