... live engagement and apply augmented reality (AR)/virtual reality (VR) formats within social media to keep consumers actively participating virtually.
source https://www.google.com/url?rct=j&sa=t&url=https://www.manchestertimes.com/news/business/merkle-forecasts-important-considerations-for-marketers-in-its-2021-q1-media-trends-report/article_8b23b12b-5d11-5e04-9ccf-f5c854b08980.html&ct=ga&cd=CAIyGjg5NjVlMGM0YzM3ZjhiODc6Y29tOmVuOlVT&usg=AFQjCNFXXFCpzGdvp31ZnJIfyLqYQsyZcQ
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