Heat maps. Respondents wearing VR headsets such as Oculus Quest or Microsoft Hololens then enter the virtual environment and shop the shelves.
source https://www.google.com/url?rct=j&sa=t&url=https://www.itworldcanada.com/slideshow/a-startups-answer-to-market-research-in-a-virtual-world&ct=ga&cd=CAIyGjg5NjVlMGM0YzM3ZjhiODc6Y29tOmVuOlVT&usg=AFQjCNHlDdKC7dAOmCIIoTWEoWjptM0XZQ
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