In a book like The Boy With His Head Stuck In A Book (2017) by Frankie O'Reilly, such virtual effects are achieved through augmented reality (AR).
source https://www.google.com/url?rct=j&sa=t&url=https://www.straitstimes.com/singapore/parenting-education/transmedia-books-gaining-popularity-with-kids&ct=ga&cd=CAIyGjg5NjVlMGM0YzM3ZjhiODc6Y29tOmVuOlVT&usg=AFQjCNFvRg4o-czghSKK5p7HDwfWUqU1cw
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