The NBA's Miami Heat play in FTX Arena; the company is also the official crypto exchange of Major League Baseball. Football star Tom Brady took an equity ...
source https://www.google.com/url?rct=j&sa=t&url=https://adage.com/article/marketing-news-strategy/cal-golden-bears-strike-naming-rights-deal-crypto-brand/2359746&ct=ga&cd=CAIyGjBkZWE0Yjc3NzNlM2I2MDQ6Y29tOmVuOlVT&usg=AFQjCNElvLe2BwlF1Nqn5egU83fV6Qp5TQ
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