Mixed-reality sports companies are building the pastimes, and brand activations, of the future

For example, using VR headsets and hand controllers, augmented reality sports company Arcadia maps virtual-reality obstacles and barriers onto ...

source https://www.google.com/url?rct=j&sa=t&url=https://digiday.com/marketing/mixed-reality-sports-companies-are-building-the-pastimes-and-brand-activations-of-the-future/&ct=ga&cd=CAIyGjg5NjVlMGM0YzM3ZjhiODc6Y29tOmVuOlVT&usg=AFQjCNG1a2Vx32-xW2O-7W7UzecESJy2Zg